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Infusão a Nova Forma de Beber Café by Diaz Realpe, Luisa Fernanda

Infusão a Nova Forma de Beber Café

by Luisa Fernanda Diaz Realpe , Isabella Salinas Erazo , Luis Enrique David Tenorio
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Book cover type: Paperback
  • ISBN13: 9786202323734
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 88
  • Original Price: GBP 52.98
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): Production & Operations Management

Tendo em vista que a Col�mbia se destaca pela produ��o de um caf� de excelente qualidade, surge a necessidade de aproveitar essa situa��o e aprofundar-se no contexto da ind�stria cafeeira colombiana, de modo a criar, de forma inovadora, diversos produtos direcionados aos consumidores de caf�. No entanto, as organiza��es devem enfrentar os novos desafios do mercado, onde podem avan�ar de acordo com isso, pois se n�o implementarem processos de inova��o, podem correr o risco de perder competitividade dentro do setor empresarial. Tendo isso em vista, esta investiga��o ser� realizada em conjunto com v�rios autores especialistas na �rea, partindo do conhecimento das exig�ncias do mercado cafeeiro, que � mut�vel e cada vez mais exigente. Com base nisso, organiza��es como a ASOMIPRAM t�m a necessidade de cumprir essas obriga��es. Atrav�s da an�lise da perce��o do consumidor, este projeto estudar� a viabilidade de lan�ar no mercado um caf� em infus�o (caf� embalado em saquinhos de ch�), que proporcionar� aos utilizadores uma maneira mais r�pida e eficaz de preparar um caf�, uma vez que se identificou que os principais.

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