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Innovación proactiva vs. reactiva by Carvalho Proença, Joaquim Jose

Innovación proactiva vs. reactiva

by Joaquim Jose Carvalho Proença
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Book cover type: Paperback
  • ISBN13: 9786139432707
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 37.0
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Management

Esta investigación tiene como objetivo determinar qué enfoque de innovación, proactivo o reactivo, tiene mejores resultados en la competitividad de las micro y pequeñas empresas. Como metodología se analizaron dos programas de innovación en Perú (Tacna Innova) y Colombia (Macondo Lab) cada uno con un enfoque diferente: reactivo, enfocado en la resolución de problemas y proactivo, basado en ventajas oportunistas. Ambos planteamientos de innovación tienen ventajas y desventajas. Mientras el enfoque proactivo puede generar anticipación competitiva y abrir nuevos mercados, demanda una inversión más significativa en investigación y desarrollo. Por otro lado, el enfoque reactivo puede ser rentable a corto plazo, pero limitar la capacidad de innovación a largo plazo. Como conclusión la elección de la orientación adecuada depende de la estrategia, objetivos y recursos de cada empresa. Aquellas que buscan un crecimiento sostenible deben considerar la posibilidad de integrar ambos enfoques.

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