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Innovation Feast: Create New Product Ideas to Feed Your Hungry Business by Susie White

Innovation Feast: Create New Product Ideas to Feed Your Hungry Business

by Susie White
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₹2,484.00
₹2,484.00
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Book cover type: Paperback
  • ISBN13: 9780648137245
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grammar Factory Publishing
  • Publisher Imprint: Grammar Factory Publishing
  • Publication Date:
  • Pages: 204
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 304 grams
  • BISAC Subject(s): Entrepreneurship

Is your business starved of successful new product innovation?

If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.

Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework.

Packed full of practical hands-on innovation tools and exercises, you'll learn how to:

  • Uncover fresh consumer insights to inspire new product ideas.
  • Identify untapped opportunities where your competitors won't go.
  • Create a three-year pipeline of winning product ideas to fuel business growth.
  • Manage your innovation plans to prioritise resources and maximise in-market success.

Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?

If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.

White, Susie: - SUSIE WHITE is a leading product innovator who helps food and beverage businesses of all sizes develop new product ideas and boost long-term sales. To date, she has generated more than 3,000 new product ideas and built new product pipelines worth over $800 million in sales.

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