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Innovation organisationnelle & transformation manageriale par le design thinking by Marchal, Aurelie

Innovation organisationnelle & transformation manageriale par le design thinking

by Aurelie Marchal
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Book cover type: Paperback
  • ISBN13: 9781533493729
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 166
  • Original Price: USD 16.0
  • Language: French
  • Edition: N/A
  • Item Weight: 232 grams
  • BISAC Subject(s): Organizational Development

L'objectif de cet ouvrage est d'analyser dans quelle mesure le design thinking peut aider les entreprises à réinventer leur organisation et leurs pratiques de management afin de les rendre plus humaines et plus efficaces. Les entreprises doivent faire face aujourd'hui à deux grandes typologies de difficultés: celles liées à leur fonctionnement, qui proviennent principalement d'organisations et de pratiques de management dépassées, et celles découlant des évolutions sociétales actuelles telles que les attentes civilisationnelles des salariés et la complexification du rapport au temps, à l'espace et aux autres (effets de la révolution numérique). Ces deux thématiques sont bien sûr entremêlées mais se rejoignent en un enjeu majeur pour l'entreprise en quête d'une meilleure performance: reconsidérer la place de l'humain. Le design thinking est une méthodologie collaborative et structurée de conception, d'innovation et, plus globalement, de recherche de solutions dérivée de la manière de concevoir des designers. Si cette approche est encore trop peu connue en France, elle est déjà très prisée dans le monde anglo-saxon. Elle a pour spécificité de placer l'humain au coeur de sa réflexion tout en se nourrissant des contraintes économiques et des opportunités technologiques. Appliquée au fonctionnement de l'entreprise, cette démarche est doublement vertueuse: elle permet de réengager les collaborateurs tout en apportant des solutions tangibles et opérationnelles à toutes sortes de problématiques. Elle est donc très prometteuse en termes de conciliation de qualité de vie au travail et de performance économique.

Aurélie Marchal est experte en conduite collaborative et créative du changement par le design thinking. Après plus de 10 ans dans le secteur bancaire, principalement en tant qu'auditeur organisationnel et après s'être formée aux techniques de créativité, au Creative Problem Solving (Université Paris Descartes) et au design thinking (Ensci), elle a fondé en 2012 am-designthinking, le premier cabinet de conseil français en conduite participative et créative du changement par le design thinking. Elle est également formée au lego(R) serious play(R) (Ecole Centrale Paris) à l'Approche Neurocognitive et Comportementale (Institute of NeuroCognitivism). Sa mission est d'accompagner les entreprises dans leur objectif de conciliation de qualité de vie au travail et de performance économique. Elle intervient sur les 4 leviers que sont l'organisation, les pratiques de management, les outils et l'espace de travail.

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