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Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age

by Anurag Satpathy , Arjun Agrawal , Sanjay Mohapatra
Save 17% Save 17%
Current price ₹8,575.00
Original price ₹10,290.00
Original price ₹10,290.00
Original price ₹10,290.00
(-17%)
₹8,575.00
Current price ₹8,575.00

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Book cover type: Hardcover
  • ISBN13: 9781785604812
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Group Publishing
  • Publisher Imprint: Emerald Group Publishing
  • Publication Date:
  • Pages: 152
  • Original Price: GBP 59.99
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Development / Economic Development

For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.

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