Innovation - was ist das überhaupt?: Begriffe, Diskussion, Beispiele rund um Innovationsmanagement in Unternehmen
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Studienarbeit aus dem Jahr 2002 im Fachbereich Organisation und Verwaltung - Sonstiges, Note: 1,6, Fachhochschule Erfurt, Sprache: Deutsch, Abstract: Technologische Entwicklungen, kurzfristige Veränderungen in internationalen sowie nationalen Marktstrukturen soziale Umwälzungen, all das sind Gründe, die zukünftige wirtschaftliche Entwicklungen nicht mehr prognostizierbar machen. Kein Unternehmen kann es sich mehr leisten, für einen kurzen Zeitpunkt die Marktbedürfnisse zu wenig zu berücksichtigen. Eine Marktführerschaft unter diesen sich ständig ändernden Marktbedingungen zu halten oder sogar zu erlangen ist schwierig. Das Zeitalter der Massenmärkte wurde durch einen Markt ersetzt, in dem nun die individuellen Kundenwünsche im Mittelpunkt der unternehmerischen Anstrengungen stehen. Im Mittelpunkt der Unternehmensziele steht, neben Wirtschaftlichkeit und Gewinnmaximierung, das Produkt, die Leistung und vor allem die Lösung. Der Wettbewerb von heute und morgen wird nicht durch die niedrigsten Kosten oder die meisten Qualitätszertifikate entschieden. Den Wettbewerb entscheidet die innovativere Lösung. Hinsichtlich dieses Entwicklungsprozesses hat die Thematik in den letzten Jahren an gro er Bedeutung für die Unternehmungen zugenommen. Diese Ausarbeitung soll mit Hilfe von Begriffsbestimmungen, Abgrenzungen, Klassifizierungen sowie Beispielen ein Einblick in die Thematik der Innovation geben. Des weiteren beinhaltet sie kurze Erläuterungen hinsichtlich des Innovationsmanagement. Weiterhin werden positive und negative Erfolgsfaktoren und Innovationshemmnisse aufgezeigt.
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