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Innovationsindikatorik - ein Überblick by Panhans, Jennifer

Innovationsindikatorik - ein Überblick

by Jennifer Panhans
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Book cover type: Paperback
  • ISBN13: 9783656308195
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Universität Potsdam, Sprache: Deutsch, Abstract: "Innovationsfähigkeit fängt im Kopf an, bei unserer Einstellung zu neuen Techniken, zu neuen Arbeits- und Ausbildungsformen, bei unserer Haltung zur Veränderung, schlechthin (...) Die Fähigkeit zur Innovation entscheidet über unser Schicksal. (...) Wer 100 Meter Anlauf nimmt, um dann 2 Meter weit zu springen, der braucht gar nicht anzutreten." Die Fähigkeit der Menschen und Unternehmen Innovationen hervorzubringen, d.h. neues Wissen zu schaffen und dieses in neue, marktfähige Produkte und Dienstleistungen umzusetzen, ist von gro er Bedeutung für zukünftiges Wachstum, Wettbewerbsfähigkeit und Wohlstand einzelner Unternehmen und auch einer gesamten Volkswirtschaft. In Deutschland sind es die Gesellschaft, die Unternehmen und der Staat, die mit ihrem Verhalten und Einstellungen die Innovationsfähigkeit mitprägen. Um die Messung derer möglich zu machen wird sich so genannter Innovationsindikatoren bedient.

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