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Innovationskultur als Vorraussetzung für digitale Transformation by Bartlmann, Verena

Innovationskultur als Vorraussetzung für digitale Transformation

by Verena Bartlmann
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Book cover type: Paperback
  • ISBN13: 9783668768963
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 36
  • Original Price: GBP 21.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 59 grams
  • BISAC Subject(s): Economics / General

Projektarbeit aus dem Jahr 2016 im Fachbereich VWL - Innovationsökonomik, Note: 1,3, Sprache: Deutsch, Abstract: Innovationen haben schon immer das Leben der Menschheit beherrscht. Sei es die Erfindung des Rades, die Entwicklung der Dampfmaschine, die Reise ins Weltall, bis hin zum heutigen digitalen Informationszeitalter. Die Suche nach neuen Möglichkeiten, Verbesserungen des Vorhandenen und Verständnis der Naturgesetze dienten den Menschen immer schon als Antrieb. Um durch neue Technologien nicht abgehängt zu werden, war bereits in frühen Zeiten eine Adaption an drastische Neuerungen notwendig. Nicht nur die Gesellschaft muss sich den veränderten Umständen rasch anpassen, sondern insbesondere Unternehmen. Um Kundenbedürfnisse richtig zu verstehen und befriedigen zu können, ist es für Unternehmen notwendig sich den Herausforderungen durch Innovationen zu stellen. Niemand möchte als Innovationsbremse gelten. Jedoch wird der Begriff "Innovation" zeitweise inflationär genutzt. Um Innovationen heutzutage richtig zu verstehen, ist es notwendig sich mit den wichtigsten Treibern von Innovationen auseinanderzusetzen. Diese Projektarbeit gibt einen Einblick über die "Innovationskultur", einen der wichtigsten Treiber von Innovation. Zuerst werden essentielle Begrifflichkeiten erläutert und im Anschluss die notwendigen Methoden eines erfolgreichen Innovationsmanagements dargestellt. Abschlie end werden anhand eines konkreten Beispiels aus der Praxis die einzelnen Ma nahmen überprüft.

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