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Innovationsstrategie der AUDI AG. Leitlinien und Methoden by Kalthöfer, M.

Innovationsstrategie der AUDI AG. Leitlinien und Methoden

by M. Kalthöfer
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Book cover type: Paperback
  • ISBN13: 9783346236890
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): General

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,0, ( Europäische Fernhochschule Hamburg ), Sprache: Deutsch, Abstract: In der vorliegenden Hausarbeit wird die Innovationsstrategie der AUDI AG analysiert. Im Rahmen dieser Analyse wird auf die wichtigsten Zahlen und Fakten zum Unternehmen in Form eines Kurzportraits und die Innovationsleitlinien des Unternehmens und deren Einbettung in die Gesamtstrategie eingegangen. Auch die Innovationsfelder, in denen das Unternehmen tätig ist, und innovationsrelevanten Bedarfe (aktuelle und zukünftige) spielen eine Rolle. Den Schluss bilden die Methoden, die das Unternehmen im Innovationsmanagement einsetzt. Im Anschluss wird anhand einer innovationsrelevanten Problemstellung des Unternehmens ein konkretes Innovationsvorhaben beschrieben und dabei auf das Innovationskonzept und die Ma nahmen der Markteinführung eingegangen.

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