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Insanely Simple by Ken Segall

Insanely Simple

by Ken Segall
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Book cover type: Paperback
  • ISBN13: 9780670921195
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Books Ltd
  • Publication Date:
  • Pages: 256
  • Original Price: INR 899.0
  • Language: English
  • Edition: N/A
  • Item Weight: 184 grams
  • BISAC Subject(s): Organizational Behavior

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in 'Insanely Simple'. To Steve Jobs, simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers.

KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple's legendary "Think Different" campaign, and he's responsible for that little "i" that's a part of apple's most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

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