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Institutionenökonomische Analyse der Probleme zwischen Unternehmen und Vertriebsnetz by Stoll, Sascha

Institutionenökonomische Analyse der Probleme zwischen Unternehmen und Vertriebsnetz

by Sascha Stoll
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Book cover type: Paperback
  • ISBN13: 9783638759304
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 55 grams
  • BISAC Subject(s): Economics / Microeconomics

Studienarbeit aus dem Jahr 2003 im Fachbereich VWL - Mikroökonomie, allgemein, Note: 2,7, Hochschule Pforzheim (Fachbereich 7 (VWL)), Veranstaltung: Wirtschaftspolitisches Seminar, Sprache: Deutsch, Abstract: In Unternehmen mit gro en Vertriebsorganisationen sind durchschnittlich 39,7% aller Mitarbeiter im Vertrieb tätig, damit macht das für den Vertrieb benötigte Budget im Mittel 20,4% des erzielten Umsatzes aus . Es ist zu erkennen, dass der Vertrieb der hergestellten Produkte zu den wichtigsten Säulen eines produzierenden Unternehmens gehört. Daher sollte das Vorgehen in diesem Bereich sehr intensiv überdacht werden, um nicht unnötig in falsche oder schlecht strukturierte Vertriebswege zu investieren. Grundsätzlich wird zwischen zwei Arten der Distribution unterschieden. So gibt es die Möglichkeit die Ware direkt zu vertreiben, das hei t sie persönlich zum Abnehmer zu bringen, oder einen Distributionsakteur einzuschalten, der sich unabhängig vom Unternehmen mit dem Transport zum und dem Verkauf an den Endabnehmer beschäftigt. In den folgenden Kapiteln werden diese Möglichkeiten des Absatzes weiter aufgegliedert und die entstehenden Probleme mit Hilfe des Principal-Agent- und des Transaktionskostenansatzes analysiert. Im Anschluss an die Analyse sollen mögliche Lösungen für die auftretenden Probleme gefunden und weiter diskutiert werden. Thema dieser Seminararbeit ist es also die Probleme zwischen Unternehmen und Vertriebsnetz aus institutionenökonomischer Sicht zu analysieren

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