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Intangible Assets And Value Creation by Juergen H. Daum

Intangible Assets And Value Creation

by Juergen H. Daum
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Book cover type: Hardcover
  • ISBN13: 9780470845127
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 444
  • Original Price: USD 114.0
  • Language: English
  • Edition: N/A
  • Item Weight: 844 grams
  • BISAC Subject(s): Finance / General

About the Book Immaterielle Aktiva (z.B. Intellektuelles Kapital, Ruf, Marke, Kundentreue) sind zu wichtigen Wertsch�pfungfaktoren f�r alle Unternehmen geworden. "Intangible Assets and Value Creation" untersucht die Kernelemente der Wertsch�pfung im modernen Unternehmensumfeld. Das Buch liefert dar�ber hinaus eine praktische Anleitung, wie Unternehmen einen verst�rkt auf immateriellen Aktiva basierenden Wertsch�pfungsprozess erfolgreich implementieren k�nnen: durch Ver�nderung und Anpassung ihrer Strukturen, Prozesse und Managementsysteme. Mit detaillierten Fallstudien aus der Praxis und umfangreichen Interviews mit f�hrenden Experten, wie z.B. Leif Edvinson, dem geistigen Vater des 'Intellectual Capital' Konzeptes und David Norton, dem Mitentwickler der Balanced Scorecard.

Juergen H. Daum is a recognized expert and consultant in enterprise management concepts and systems. As senior business consultant at SAP AG he is advising executives, financial and IT managers worldwide in the area of finance, enterprise and performance management and management information systems.

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