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Integrating Art and Creativity into Business Practice by Giovanni Schiuma, Antonio Lerro

Integrating Art and Creativity into Business Practice

by Giovanni Schiuma , Antonio Lerro
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Book cover type: Hardcover
  • ISBN13: 9781522520504
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 284
  • Original Price: GBP 136.0
  • Language: English
  • Edition: N/A
  • Item Weight: 708 grams
  • BISAC Subject(s): Business Aspects

Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

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