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Integration of Preference Analysis Methods Into QFD for Elderly People: A Focus on Elderly People

by Samah Abu-Assab
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Current price ₹3,672.00
Original price ₹5,649.00
Original price ₹5,649.00
Original price ₹5,649.00
(-35%)
₹3,672.00
Current price ₹3,672.00

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Book cover type: Paperback
  • ISBN13: 9783834932334
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 223
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2012
  • Item Weight: 332 grams
  • BISAC Subject(s): Management, Strategic Planning, and Leadership

From the Back Cover

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.

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