Intellectual Property Asset Management: How to Identify, Protect, Manage and Exploit Intellectual Property Within the Business Environment

Name: Intellectual Property Asset Management: How to Identify, Protect, Manage and Exploit Intellectual Property Within the Business Environment
Brand: Taylor & Francis
SKU: 9780415527910
Price: 15357.0 INR
Availability: InStock

by Claire Howell

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ISBN13: 9780415527910
Binding: Hardcover
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: December 17, 2013
Pages: 218
Original Price: GBP 185.0
Language: English
Edition: N/A
Item Weight: 908 grams
BISAC Subject(s): Administrative Law & Regulatory Practice

About The Book

In the new 'knowledge-intensive economies' Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law.

Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.

This book will provide students with:
- the basic Intellectual Property law knowledge needed to identify a potential IP issue
- the tools and understanding to assess an IP breach
- the ability to identify where the problem cannot be solved in house and where expert legal assistance is required
- the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome

About The Author

David I. Bainbridge is Emeritus Professor of Intellectual Property Law at Aston University and an honorary member of Hardwicke Building, Lincoln's Inn. He is a member of the British Computer Society and the Intellectual Property Bar Association and also has an extensive background in Engineering and Information Technology.

Claire Howell is Senior Lecturer in Law at Aston Unversity. She has teaching experience at both undergraduate and postgraduate level of Company Law; Sale of Goods and Agency, Contract law, Employment Law and Intellectual Property Law.

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