Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations

Name: Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations
Brand: Taylor & Francis
SKU: 9781138298965
Price: 14551.0 INR
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by Tshimanga Kongolo

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ISBN13: 9781138298965
Binding: Hardcover
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: May 15, 2019
Pages: 232
Original Price: GBP 171.99
Language: English
Edition: N/A
Item Weight: 395 grams
BISAC Subject(s): Intellectual Property / Copyright and Intellectual Property / Trademark

About The Book

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

About The Author

Tshimanga Kongolo has been with the World Intellectual Property Organization

(WIPO) Academy for almost 18 years. Prior to joining WIPO, he

taught IP at Osaka University, Osaka, Japan. He also spent seven months as a

Research Fellow (while being with Osaka University) at Max Planck Institute

for Foreign and International Patent, Copyright and Competition Law, Munich,

Germany, in 2000. His key areas of expertise involve international IP law; branding

and innovation; African IP systems; and global IP challenges, including traditional

knowledge and IP and public health. He has widely published books and

articles on those areas in peer-reviewed top international IP journals (see Google

Scholar).

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