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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP by Steven J. Frank

Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

by Steven J. Frank
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Book cover type: Paperback
  • ISBN13: 9781107407466
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 186
  • Original Price: GBP 65.0
  • Language: English
  • Edition: Reprint
  • Item Weight: 304 grams
  • BISAC Subject(s): Information Management

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

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