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Intelligenza Artificiale Applicata E Apprendimento Automatico by Bilal Sguiri

Intelligenza Artificiale Applicata E Apprendimento Automatico

by Bilal Sguiri , Faiq Gmira , Salwa Habiby
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Book cover type: Paperback
  • ISBN13: 9786208195601
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 116
  • Original Price: GBP 22.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Information Technology

La percentuale di clic sugli annunci web misura il numero di clic ricevuti da tutti i clienti che li visualizzano dai browser web.Questo libro, con l'obiettivo di anticipare le preferenze dei clienti, propone un approccio che utilizza AI e ML per progettare e implementare esperienze iper-personalizzate al fine di automatizzare attività complesse legate alla previsione dei comportamenti dei clienti per comprenderli meglio e offrire loro un web intelligente pubblicità.L'approccio proposto si basa sulla segmentazione granulare della clientela, sull'adattamento dinamico dei contenuti, su precise raccomandazioni sui prodotti e sull'analisi predittiva. Per implementare le funzioni cognitive, i dati provengono da Chatbot elaborati con analisi dei dati, test multivariati, modelli di attribuzione e ottimizzazione predittiva.Viene discusso un caso di studio e la soluzione proposta e programmata con il linguaggio Python e le sue librerie di machine learning: Pandas, NumPy, Matplotlib e Scikit-learn.

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