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Interação essencial entre tecnologia e cultura by Uken, Ernst

Interação essencial entre tecnologia e cultura

by Ernst Uken
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Book cover type: Paperback
  • ISBN13: 9786200823595
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 12.96
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): General

Os tecn�logos e inventores geralmente ficam t�o entusiasmados com as suas inova��es que ignoram completamente os costumes e as ambi��es da comunidade de utilizadores que desejam beneficiar. A cultura dos pa�ses subdesenvolvidos pode servir como barreira ao progresso tecnol�gico e a v�rias abordagens de marketing. Um guia como este j� era necess�rio h� muito tempo, incentivando e criando a intera��o essencial entre dois mundos diferentes, antes do lan�amento de projetos de desenvolvimento dispendiosos. Isto � conseguido atrav�s da explica��o das normas, valores e cren�as de culturas africanas selecionadas. S�o citados estudos de caso de fracassos e sucessos de desenvolvimentos tecnol�gicos previstos, destacando elementos essenciais por meio de exemplos divertidos. Tamb�m s�o referidos projetos bem-sucedidos de autoajuda na produ��o de alimentos lan�ados na �ndia e na Nig�ria. Essential Interplay of Technology and Culture descreve habilmente as lacunas atuais que devem ser superadas por engenheiros e profissionais de marketing que desejam expandir os seus horizontes para al�m das suas fronteiras. O inverso tamb�m � verdadeiro, uma vez que � utilizado um ingl�s simples para ajudar as comunidades rurais a compreender o que � necess�rio aos desenvolvedores para alcan�ar o sucesso m�tuo.

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