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Interazione essenziale tra tecnologia e cultura by Ernst Uken

Interazione essenziale tra tecnologia e cultura

by Ernst Uken
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Book cover type: Paperback
  • ISBN13: 9786200823618
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 12.96
  • Language: Italian
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): General

I tecnologi e gli inventori sono solitamente cos� presi dalle loro innovazioni da trascurare completamente le abitudini e le ambizioni della comunit� di utenti che desiderano migliorare. La cultura dei paesi sottosviluppati pu� costituire un ostacolo al progresso tecnologico e a vari approcci di marketing. Una guida come questa era attesa da tempo, per incoraggiare e creare l'interazione essenziale tra due mondi diversi, prima che vengano avviati costosi progetti di sviluppo. Ci� si ottiene spiegando le norme, i valori e le credenze di alcune culture africane. Vengono citati casi di studio di fallimenti e successi di sviluppi tecnologici previsti, mettendo in evidenza gli elementi essenziali attraverso esempi divertenti. Si fa anche riferimento a progetti di auto-aiuto per la produzione alimentare avviati con successo in India e Nigeria. "Essential Interplay of Technology and Culture" descrive abilmente le attuali carenze che devono essere superate dagli ingegneri e dai marketer che desiderano espandersi oltre i propri confini. Lo stesso vale anche al contrario, poich� viene utilizzato un inglese semplice per aiutare le comunit� rurali a comprendere ci� che � necessario agli sviluppatori per raggiungere un successo reciproco.

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