Intercultural Communication for the Global Business Professional

Name: Intercultural Communication for the Global Business Professional
Brand: Taylor & Francis
SKU: 9781032285399
Price: 3468.0 INR
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by Mara K. Berkland

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ISBN13: 9781032285399
Binding: Paperback
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: October 20, 2023
Pages: 176
Original Price: GBP 40.99
Language: English
Edition: N/A
Item Weight: 290 grams
BISAC Subject(s): Communication Studies, International / General, and Linguistics / Sociolinguistics

About The Book

This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals.

The authors argue that the essentials of intercultural communication, such as nonverbal communication, conflict, meeting management, interviewing, and negotiations, are most useful to burgeoning professionals when they are woven into discussions about economic systems, market forces, production processes, finance structures, and human resources priorities. Each chapter begins with an explanation of theories and key terms appropriate for introductory-level students in both business and communication, then supplements that discussion with examples that demonstrate the concepts at work. The cases chosen represent different market systems in both dominant and emerging economies, explaining the cultures of competitive markets with a global perspective rather than focusing on the United States.

This book is ideal as a text for courses in international business or professional intercultural communication, or as a supplement for more general business and communication courses.

About The Author

Mara K. Berkland is Professor of Communication at North Central College, Naperville, Illinois.

Amy Grim Buxbaum is Associate Professor of Communication at North Central College, Naperville, Illinois.

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