Interkulturelle Kommunikation: Grundlagen und Probleme der interkulturellen Kommunikation
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Studienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 1,7, Hochschule der Medien Stuttgart (Electronic Media), Veranstaltung: Kommunikationstheorie, Sprache: Deutsch, Abstract: 1. Einleitung Schon immer gab es Begegnungen zwischen Menschen verschiedener Kulturen. W hrend diese früher jedoch relativ selten waren, hat sich das Ausma in den letzten 150 Jahren durch die Entwicklung moderner Verkehrs und Kommunikationsmittel vervielfacht.1 Das "normale" in der Kommunikation ist allerdings das Missverst ndnis. Nur ausnahmsweise verstehen wir uns. Diese Feststellung gilt für den eigenen Sprach- und Kulturraum. Sie gilt umso mehr, wenn wir Grenzen überschreiten und mit Menschen kommunizieren, die eine andere Pr gung erfahren haben.2 Mit zunehmender Internationalisierung der Gesch ftbeziehungen und M rkte haben sich auch die Gesch ftsaktivit ten und -felder der Unternehmen ver ndert. Die Akteure stammen aus kulturell verschiedenen L ndern, der Bedarf an Wissen um die Gemeinsamkeiten und Unterschiede verschiedener Kulturen steigt. "So weisen wissenschaftliche Untersuchungen für die interpersonale Kommunikation in der Wirtschaft nach, dass Manager im Durchschnitt 70% ihrer t glichen Arbeitszeit für Kommunikation aufwenden." 3 Dennoch l sst sich feststellen, dass gerade hier vielfach Ignoranz dominiert. "Missverst ndnisse und Konfl ikte, die in der Wirtschaft zu Fehlschl gen ganzer Projekte und Gesch ftsabschlüsse führen k nnen, sind m gliche Folge von kulturabh ngig unterschiedlichen Kommunikationsweisen sowie Handlungs - und Deutungsvorraussetzungen, die in der interkulturellen Zusammenarbeit Berücksichtigung finden müssen." 4 Statt mit Neugierde und Wissensdrang auf andere Menschen zuzugehen werden Vorurteile gefasst oder Werturteile ausgesprochen. Ziel dieser Arbeit ist es zun chst einmal die wichtigsten Grundlagen und Grundbegriffe der interkulturellen Kommunikation zu erl utern und vorzustellen (Kapitel
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