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Interkulturelle Kommunikation zwischen Deutschen und Chinesen: Interkulturelle Kommunikationskompetenz für einen erfolgreichen Geschäftsabschluss by Bulut, Mehmet

Interkulturelle Kommunikation zwischen Deutschen und Chinesen: Interkulturelle Kommunikationskompetenz für einen erfolgreichen Geschäftsabschluss

by Mehmet Bulut
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Book cover type: Paperback
  • ISBN13: 9783346025043
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 3,0, Hochschule München, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit der Frage, wie eine Kommunikation im geschäftlichen Kontext zwischen Chinesen und Deutschen zustande kommt und welche Fehler dabei gemacht werden können. Zunächst wird geklärt, was man unter interkultureller Kommunikation und Kommunikationsproblemen versteht. Anschlie end geht der Autor auf die kulturelle Grundlage von China, speziell auf die Sprache und Hierarchie, ein. Anschlie end wird erläutert, wie eine erfolgreiche Kommunikation zustande kommt und wie in China die indirekte Kommunikation funktioniert. Um die Geschäftlichen Beziehungen zu verbessern, führt der Autor Vorschläge für ein erfolgreiches Geschäftsessen an und erläutert, worauf bei Gastgeschenken geachtet werden sollte. Nachdem viele deutsche Gro unternehmen erkannt haben, dass China in der Zukunft ein wichtiger Absatzmarkt sein wird, zeigen nun immer mehr Unternehmen Interesse an China. Diese rasante Entwicklung verspricht hervorragende Möglichkeiten für deutsche Unternehmen. Dennoch warnen aktuelle Studien, dass Engagements westlicher Unternehmen oft an Missverständnissen zwischenmenschlicher Art scheitern. Kulturelle Unterschiede haben einen viel grö eren Einfluss auf Geschäftsergebnisse als allgemein angenommen. Alles im Geschäftsleben ist kulturell bestimmt: Führung, die Beziehung zwischen Vorgesetzten und Mitarbeitern, Motivation, Organisation, Produktgestaltung, Marketing und Kommunikation mit Kunden und Lieferanten. Deshalb ist es unerlässlich, sich interkulturelle Kompetenz als Schlüsselqualifikation für eine erfolgreiche Zusammenarbeit mit Chinesen anzueignen. Aufgrund dieser Tatsachen sollten Unternehmen sich fundierte Kenntnisse über das Geschäftsverhalten und die Gewohnheiten der Chinesen erarbeiten und dadurch lernen, ihre Geschäfte in China reibungsloser abzuwickeln.

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