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Interkulturelles Management: Russland by Johanna Koj

Interkulturelles Management: Russland

by Johanna Koj
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Book cover type: Paperback
  • ISBN13: 9783640367290
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Unternehmensf hrung, Management, Organisation, Note: 1,7, Hochschule Bochum, Sprache: Deutsch, Abstract: In den letzten Jahren gewinnen die Ost-West-Beziehungen zunehmend an Bedeutung. Eine besondere Stellung kommt dabei Russland zu. Der russische Markt ist einer der Wachstumsm rkte der Gegenwart. Auch deutsche Gesch ftsleute haben dieses Potential erkannt, engagieren sich verst rkt auf dem russischen Markt und profitieren vom gezielten Interesse der Russen an ihren Produkten und ihrem Know-how. Der Erfolg jeder Zusammenarbeit h ngt dabei in entscheidendem Ma e von den vorangegangenen Verhandlungen ab. Neben der Problematik des Verhandelns im Allgemeinen und den sprachlichen Herausforderungen, kommt es bei Verhandlungen mit russischen Partnern nicht selten zu Missverst ndigung und Unverst ndnis. Diese sind auf Differenzen zwischen der deutschen und der russischen Kultur zur ckzuf hren, nach der die jeweiligen Parteien denken und auch dementsprechend handeln. Die ber-windung dieser Differenzen ist von gro er Bedeutung im Russlandgesch ft und entscheidet nicht selten ber Erfolg oder Misserfolg einer Verhandlung. Grund genug, sich intensiver mit der russischen Kultur auseinanderzusetzen. Vor diesem Hintergrund f hrt die vorliegende Seminararbeit den Leser ber das einleitende Thema Russland: Land und Leute zum Kernthema Kulturanalyse. Anschlie end werden ausgew hlte Konfliktpotentiale beleuchtet und die Arbeit mit einem Fazit abgeschlossen.

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