Name: International Business
Brand: Oxford University Press
SKU: 9780195689099
Price: 821.0 INR
Availability: InStock

International Business

by Joshi Rakesh Mohan

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ISBN13: 9780195689099
Binding: Paperback
Subject: Business Management
Publisher: Oxford University Press
Publisher Imprint: Oxford UP
Publication Date: November 21, 2009
Pages: 932
Original Price: INR 1095.0
Language: English
Edition: N/A
Item Weight: 1290 grams
BISAC Subject(s): International / General

About The Book

International Business brings out the key concepts of international business in a simple and lucid manner, with numerous practical managerial examples, vignettes, diagrams, flowcharts, and illustrations to facilitate and reinforce learning.

Beginning with an overview of globalization and international business, the book discusses in detail the various theories of international trade, international trade patterns, the institutional framework, the World Trade Organization, and international economic integrations. It goes on to discuss international cultural, political, and legal environments and the policy framework for international trade. It further elucidates country evaluation and selection, the modes of international business expansion, foreign direct investment, and multinational enterprises. Finally, it explicates the key functional areas of international business and concludes with separate chapters on contemporary issues. This book, with its wealth of useful information, managerial focus, and integrated multi-disciplinary approach, would be useful to management students and global managers alike. It will also be valuable for a wide range of courses on international business such as global business environment, international management, global business strategy, export-import management, international trade operations and logistics, export marketing and international economics.

About The Author

Dr Rakesh Mohan Joshi is Professor and Chairperson of the Management Development Programmes at the Indian Institute of Foreign Trade, New Delhi. He has over two decades of teaching, consultancy, and training experience in international business and marketing. He has had extensive transnational exposure in the field of international business and has been associated with several multilateral organizations such as the World Bank and The Asian Development Bank. He has authored numerous research papers in leading journals and is the author of International Marketing (OUP, 2005)

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