• ISBN13: 9788126932610
• Binding: Hardcover
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: May 29, 2023
• Pages: 746
• Original Price: INR 1895.0
• Language: English
• Edition: N/A
• Item Weight: 1250 grams

This first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) and non-trading modes (strategic alliances and partnerships, joint ventures, mergers and acquisitions, role of subsidiary) in a balanced way. Key Features • Analyses four major approaches or constituents of international business—generic, marketing focused, business focused and MNE focused—for complete understanding of the subject matter. • Includes one or more real life strategy cases in each chapter to illustrate theoretical analysis. • Uses illustrative tables, figures and photographs to better clarify or enhance the explanation in the text.

Dr. A. Nag has a rich blend of experience in both academics and industry. A Ph.D. in Economics from Jadavpur University, Kolkata, Dr. Nag started his career as Research Officer, International Institute of Population Studies (IIPS), Mumbai. He later became Assistant Professor, BITS, Pilani and then Associate Professor, XLRI, Jamshedpur. From XLRI, Dr. Nag moved to the industry and joined MMTC as Economic Advisor (Metals) and then moved to line functions—first as GM and later Chief General Manager, Metals Division. Subsequently, he left MMTC and joined the private sector as full-time Advisor (Commercial), Hindalco Industries (Copper Unit). He was later served as a Director, Nihon Ispat Pvt. Ltd. Dr. Nag returned to full-time academics as Senior Professor, Strategy Area, IMM, New Delhi and later served as Director (Research and Consultancy) in the same institute. He also taught as Visiting Faculty at IIFT, IIT (Delhi) and Western International University, USA. A prolific writer, Dr. Nag has contributed many papers and articles in national and international journals and has a number of books on management, marketing and strategy to his credit. These include Sales and Distribution Management (McGraw Hill), Strategic Management and International Business Strategy (Vikas Publishing).

• Preface

• Volume 1

• Part I: Basics, Business Modes And Environment

• 1. Understanding International Business
• 2. Globalization and International Business
• 3. Forms or Modes of International Business
• 4. The Multinational Enterprise 82
• 5. International Business Environment and Institutions

• Part II: Market Entry And International Competitiveness

• 6. General Strategic Choice
• 7. Market Entry Strategy
• 8. International Competitiveness

• Part III: International Trade And Marketing

• 9. Regional Integration, Trading Blocks and World Trade
• 10. Product, Branding and Promotion

• Volume 2

• 11. International Pricing Decisions
• 12. Logistics, Operations, Distribution
• 13. India’s Export Trade: Policy, Procedures, Performance

• Part IV: International Business: Non-Trading Modes

• 14. Strategic Alliances, Partnerships, Networks
• 15. FDI, IJV and M&A
• 16. Role of Subsidiary

• Part V: Multinational Enterprises: Policy And Strategy

• 17. Multinationals in Action

• Part VI: International Business Management

• 18. Organizational Structure, Financing and HR
• 19. Regulation and Control of International Business

• Part VII: Emerging Issues in International Business

• 20. New Trends and Challenges in International Business
• International Business Terminologies: Abbreviations
• Index