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International e-retail performance and its success factors

by Lea Ribbeck
Save 14% Save 14%
Current price ₹5,704.00
Original price ₹6,655.00
Original price ₹6,655.00
Original price ₹6,655.00
(-14%)
₹5,704.00
Current price ₹5,704.00

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Book cover type: Paperback
  • ISBN13: 9783668859869
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 112
  • Original Price: USD 67.9
  • Language: English
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): General

Master's Thesis from the year 2018 in the subject Business economics - Miscellaneous, grade: 1,0, course: Export Management, language: English, abstract: International online retailers face several unique challenges impacting the success of their performance. Due to globalization and the shrinking of limitations related to space, the competition in the international e-retail sector is growing. Raising customer expectations and the dynamism of digital innovations increase the pressure on online retailers on a regular basis. This study identifies the main factors driving export performance of international e-retailers. A theoretical analysis of previous studies related to this topic will help defining the capabilities that are necessary for the achievement of a competitive advantage in a foreign e-retail market. This will serve as the base for an empirical study with managers from e-retail companies operating in an international context in order to evaluate and deepen the results found in theory. A comparative analysis of theory and practice will conclude in managerial recommendations for e-retailers seeking to enter a new market in a discussion of the major results and limitations of the study.

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