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International Marketing. Analysis & Decision-Making by Tobias Hinterwimmer

International Marketing. Analysis & Decision-Making

by Tobias Hinterwimmer
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Book cover type: Paperback
  • ISBN13: 9783668713208
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: USD 26.9
  • Language: English
  • Edition: N/A
  • Item Weight: 55 grams
  • BISAC Subject(s): Management and Strategic Planning

1. "Avanced Strategic Management" 1.1. Industry analysis of Amazon - Porter's Five Forces 1.2. Roadmap of Amazon's strategic intent - Pros and Cons of their strategic choices 1.3. The logic behind Amazon's full retail stores - a strategic rational between location and technology 2. "Business Development" 2.1. Amazon's strategy during the period 2007 to early 2010 2.2. Amazon's strategic capabilities 2.3. Amazon's diversification strategy 2.4. Development and justification of a possible Amazon's future strategy 3. "International Business Game" 3.1. Explanation of "Network Effects" and its impact on Amazon and the "International Business Game" 3.2. Explanation of "Transfer Prices" and an Outline of its application at Amazon and the "International Business Game" 3.3. Excess liquidity and its influence on long-term debt's interest rates in the "International Business Game" 4. Bibliography

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