Name: International Marketing Management: Text and Cases
Brand: Sage Publications
SKU: 9780761936404
Price: 522.0 INR
Availability: InStock

International Marketing Management: Text and Cases

by U.C. Mathur

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ISBN13: 9780761936404
Binding: Paperback
Subject: Business Management
Publisher: Sage Publications
Publisher Imprint: Sage Texts
Publication Date: July 15, 2008
Pages: 596
Original Price: INR 695.0
Language: English
Edition: N/A
Item Weight: 771 grams
BISAC Subject(s): Management

About The Book

Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint.

Some of its key features are:
- An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face
- The role of international organisations under the aegis of the United Nations in international marketing
- The systems and the forms used in international marketing in India
- A focus on the importance of stakeholders of a company for corporate survival
- Highly developed and class-tested management games

The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing.

About The Author

Mathur, U. C.: - U.C. Mathur is Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad, an ISO 9001: 2000 prestigious management institute. Previously, he was a Senior Professor at the Maharishi Institute of Management, Noida, as well as the Director of the PGDBA programme there. He has 36 years of experience in the corporate sector, has held positions like CEO Escorts Telecom, President and CEO World Digital in India, and has served as a consultant in advertising, strategic audit and market surveys to various MNCs and major Indian companies. A prolifi c writer, he has several management textbooks and inspirational management books to his credit.

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