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International Public Relations: Practices and Approaches

by Tuncer , Mehmet Umut
Save 14% Save 14%
Current price ₹5,410.00
Original price ₹6,279.00
Original price ₹6,279.00
Original price ₹6,279.00
(-14%)
₹5,410.00
Current price ₹5,410.00

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Book cover type: Hardcover
  • ISBN13: 9783631760918
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publication Date:
  • Pages: 278
  • Original Price: GBP 48.3
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Media Studies

In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.

M. Umut Tuncer received his PhD from the Public Relations and Publicity Department at Akdeniz University in Turkey. He currently works at the Department of Public Relations and Advertising at Adnan Menderes University in Turkey.

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