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Internationale Kunden-Lieferanten-Beziehungen: Determinanten - Steuerungsmechanismen - Beziehungsqualität by Ingo Kiedaisch

Internationale Kunden-Lieferanten-Beziehungen: Determinanten - Steuerungsmechanismen - Beziehungsqualität

by Ingo Kiedaisch
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Book cover type: Paperback
  • ISBN13: 9783409128360
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 222
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1997
  • Item Weight: 300 grams
  • BISAC Subject(s): Economics / General

Relationship Marketing ist eine der aktuellsten Vokabeln der derzeitigen Diskussion in Marketingwissenschaft und -praxis. Die Marketingwissenschaft hat den Kenntnisstand in diesem Bereich in den letzten Jahren konsequent vorangetrieben. Es wurden Konstrukte zur Beschreibung von Gesch�ftsbeziehungen entwickelt, man hat Beziehungen zwischen diesen Konstrukten hypothetisch hergeleitet und empirisch verifiziert, es wurden Typologien von Gesch�ftsbeziehungen erarbeitet und Erfolgsfaktoren fiir das Management von Gesch�fts- beziehungen herausgearbeitet. Obwohl der empirisch fundierte Kenntnisstand �ber Gesch�ftsbeziehungen mittlerweile recht umfassend ist, weist er eine Schwachstelle von zentraler Bedeutung auf: Die methodisch anspruchsvollen Untersuchungen, die insbesondere im anglo-amerikanischen Raum entstanden sind, beschr�nken sich �berwiegend auf Gesch�ftsbeziehungen von Kunden und Lieferanten gleicher Nationalit�t ("nationale Gesch�ftsbeziehungen"). Wissenschaftler der IMP (Industrial Marketing and Purchasing)-Gruppe in verschiedenen europ�ischen L�ndern haben seit einigen Jahren empirische Arbeiten auf dem Gebiet l�nder�bergreifender Gesch�ftsbeziehungen vorgelegt. Die meisten dieser Untersuchungen halten allerdings einer strengen �berpr�fung in methodischer Hinsicht nicht stand. Angesichts einer immer intensiveren Internationalisierung der Wirtschaft mu dieses Kennt- nisdefizit beunruhigen. Die Arbeit von Ingo Kiedaisch setzt an diesem Kenntnisdefizit an. Es handelt sich um eine umfassende Untersuchung verschiedener Aspekte internationaler Kun- den-Lieferanten-Beziehungen. Die Arbeit ist meines Erachtens auf diesem Gebiet von heraus- ragender Bedeutung. Diese resultiert im wesentlichen aus drei Aspekten: Erstens basiert die Arbeit auf einersoliden theoretischen Fundierung, die sowohl mikro�konomische als auch organisationstheoretische Aspekte umfa t. Zweitens liegt der Arbeit eine hervorragende Da- tenbasis zugrunde.

Dr. Ingo Kiedaisch ist Projektleiter einer auf den Business-to-Business-Bereich spezialisierten Unternehmensberatung.

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