Internationalisierung Durch E-Commerce

Name: Internationalisierung Durch E-Commerce
Brand: Grin Publishing
SKU: 9783640326709
Price: 2255.0 INR
Availability: InStock

by Jan-Thomas Nielsen

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ISBN13: 9783640326709
Binding: Paperback
Subject: N/A
Publisher: Grin Publishing
Publisher Imprint: Grin Publishing
Publication Date: May 17, 2009
Pages: 28
Original Price: USD 26.9
Language: German
Edition: N/A
Item Weight: 46 grams
BISAC Subject(s): Management

About The Book

Studienarbeit aus dem Jahr 2000 im Fachbereich BWL - Unternehmensf hrung, Management, Organisation, Note: 2,0, Fachhochschule Flensburg (Fachbereich Wirtschaft), Veranstaltung: Internationales Management, Sprache: Deutsch, Abstract: Weltweit sind immer mehr Menschen "vernetzt" und nutzen so die M glichkeiten des World Wide Web (WWW). Das Internet kann den Menschen (nahezu unbegrenzte) Informationen zu allen erdenklichen Themen bieten, so da ein direkter Preisvergleich zwischen zwei oder mehreren Produkten f r den Verbraucher (fast) zum Kinderspiel wird. Der Verkauf von Waren oder Dienstleistungen ber das WWW, der sogenannte Electronic Commerce (E-Commerce), hat in den letzten Jahren immer mehr an Bedeutung gewonnen. Kaum ein (bekanntes) Unternehmen kann es sich leisten, nicht im Netz - und sei es nur mit einer Homepage, die Informationen bietet - vertreten zu sein und das hier steckende "revolution re Potential" nicht f r sich zu entdecken und zu nutzen. Der "vernetzte" Verbraucher kann im Internet Preise f r Produkte recherchieren, sich Informationen ber Konkurrenten bzw. deren Produkte einholen und die Ware dann gleich per Mausklick bestellen, so da die nicht im WWW vertretenen Unternehmen hier auch keine zus tzlichen Ums tze generieren k nnen. Weiterhin hat er z.B. die M glichkeit, sich ber sogenannte "Power-shopping"-Anbieter wie z.B. "letsbuyit.com" oder "Primus-Power" mit anderen Verbrauchern beim Kauf eines Produktes zusammen zu tun und so (im "Team") durch Mengenrabatte, die dann anteilig auf die Mitk ufer verteilt werden, einen besseren Preis zu erzielen. Der Verkauf von Produkten bers Internet endet nat rlich nicht zwangsl ufig an den Grenzen des Heimatlandes (bzw. der jeweiligen nationalen Domain wie z.B.: "dot.de"). Unter der Voraussetzung eines bestehenden Vertriebssystems oder einer anderen Form der Vertriebsorganisation (z.B. Joint Venture) lassen sich die jeweiligen Produkte auch ins Ausland verkaufen. Dies erscheint auf den ersten Blick auch

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