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Internationalisierung im Einzelhandel: Das Beispiel Carrefour by Bittner, Peer

Internationalisierung im Einzelhandel: Das Beispiel Carrefour

by Peer Bittner
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Book cover type: Paperback
  • ISBN13: 9783640888054
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Handel und Distribution, Note: 2,7, Christian-Albrechts-Universit t Kiel (Geographisches Institut), Veranstaltung: Stadtentwicklungsplanung, Sprache: Deutsch, Abstract: Internationaler Handel existiert im weitesten Sinne bereits seit Jahrhunderten. So unterhielten die niederl ndischen und englischen "Trading companies" schon lange vor der Industrialisierung Exportaktivit ten und t tigten Direktinvestitionen in Form von Handelsrepr sentanzen oder Auslandsniederlassungen. Die heutige Internationalisierung moderner Einzelhandelsunternehmen ist dagegen eingebunden in diverse Strategien der globalen, multinationalen und transnationalen Unternehmenst tigkeit (Schwarz 2009, S. 1). Die Internationalisierung spiegelt quasi eine international verteile Konfiguration bzw. Koordination der Wertsch pfungsaktivit ten unter Einbeziehung vielf ltiger Transaktionsformen wieder (Schwarz 2009, S. 1). Ein Unternehmen, welches bereits seit 1973 international t tig ist und seit den 1990er Jahren einen sehr dynamischen Internationalisierungsprozess widerspiegelt ist die Groupe Carrefour. Anhand dieses Unternehmens soll Internationalisierung im Einzelhandel beispielhaft dargestellt werden.

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