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Internationalisierung Und Unternehmenserfolg by Martin Glaum

Internationalisierung Und Unternehmenserfolg

by Martin Glaum
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Book cover type: Paperback
  • ISBN13: 9783409132671
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 352
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1996
  • Item Weight: 368 grams
  • BISAC Subject(s): Economics / General

Unternehmungen aus allen wichtigen Industrieländern, vor allem auch deutsche, haben in den vergangenen Jahrzehnten umfangreiche Auslandsinvestitionen getätigt, um mit eigenen Produktionspotentialen auf ausländischen Märkten vertreten zu sein. Heute stellt sich die Frage nach dem Erfolg dieser Investitionen. Martin Glaum unterzieht zunächst theoretische Erklärungsansätze zur Internationalisierung von Unternehmungen einer kritischen Untersuchung. Anschlie end geht der Autor der Frage nach, auf welche Weise der Erfolg von Auslandsinvestitionen empirisch gemessen werden kann. Abschlie end werden die empirischen Studien, die hierzu in den vergangenen Jahren erschienen sind, systematisiert und auf ihren Aussagegehalt hin untersucht

Verzeichnis: Der Autor untersucht theoretische Erklärungsansätze zur Internationalisierung von Unternehmungen und geht der Frage nach, auf welche Weise der Erfolg von Auslandsinvestitionen empirisch gemessen werden kann.

Priv.-Doz. Dr. Martin Glaum vertritt den Lehrstuhl für Internationales Management an der Europa-Universität Viadrina in Frankfurt (Oder).

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