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Internationalisierungsstrategien von Beratungsunternehmen: Eine empirische Untersuchung by Kandrova, Daniela

Internationalisierungsstrategien von Beratungsunternehmen: Eine empirische Untersuchung

by Daniela Kandrova
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Book cover type: Paperback
  • ISBN13: 9783838691787
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 96
  • Original Price: GBP 62.9
  • Language: German
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Management

Inhaltsangabe: Problemstellung: Die Unternehmensberatung hat in den letzten fünfzehn Jahren eine enorme wirtschaftliche Bedeutung erlangt. Es lassen sich heute kaum Unternehmen finden, die bei der Planung und Durchführung grö erer Veränderungsma nahmen - sei es die Erarbeitung neuer Geschäftsstrategien, die Einführung moderner EDV-Systeme oder die Sanierung des gesamten Unternehmens - nicht schon einmal die Dienste externer Berater in Anspruch genommen haben. So verzeichnete der Beratungsmarkt in der ersten Hälfte der 90er Jahre eine Waschturmsrate von durchschnittlich 7,8 Prozent p.a. und in der zweiten 18,3 Prozent und lag somit um den Faktor drei bis fünf über die Zuwächse der Gesamtwirtschaft. Heute beträgt der Gesamtumsatz der Beratungsbranche weltweit rund 125 Mrd. Euro. Zu den aktuellen Entwicklungen der Branche zählen die internationalen Konzentrationsprozesse sowie die Intensivierung der Wettbewerbsbeziehungen. Im Zuge dieser Entwicklungen ist die Internationalisierung als eine Wachstumsoption zu betrachten. Darüber hinaus machen es die zunehmenden grenzüberschreitenden Aktivitäten der Kundenunternehmen erforderlich, multinationale Präsenz zu gewinnen, um den gestiegenen Leistungsanforderungen gerecht zu werden. Denn folgt der Berater seinem Kunden nicht, so wird dieser für seinen Schritt ins Ausland einen anderen Berater suchen müssen, der die gewünschte Leistung erbringen kann. Wie schaffen es also Beratungsunternehmen in Auslandsmärkte zu expandieren und sich dort nachhaltig zu etablieren? Das Ziel der vorliegenden Arbeit besteht in der Untersuchung der Strategien und Mechanismen von Beratungsunternehmen beim Eintritt und bei der Erschlie ung ausländischer Märkte, wobei im Mittelpunkt der Betrachtung der Einfluss sozialer und geschäftlicher Netzwerke steht. Dazu soll zunächst auf einige theoretische und sekundäranalytische Vorstudien zurückgegriffen werden, um anschlie end die Ergebnisse einer eigenen empirischen Primärerhebung vorzustellen. Unters

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