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Interne Unternehmenskommunikation. Bedeutung, Zielsetzungen und Maßnahmen by Juris, Sebastian

Interne Unternehmenskommunikation. Bedeutung, Zielsetzungen und Maßnahmen

by Sebastian Juris
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Book cover type: Paperback
  • ISBN13: 9783638842549
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Fachkommunikation, Sprache, Note: 1,7, Westfälische Wilhelms-Universität Münster (Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Interne Kommunikation in Unternehmen - In diesem Text liegt der Schwerpunkt auf erfolgreich durchgeführte interne Kommunikation; auf problematische oder fehlerhafte wird nur am Rande eingegangen. Gerade in der heutigen Zeit mit rapiden, grundlegenden Änderungen der (Welt)Wirtschaft und vielen technischen Innovationen kommt auf Unternehmen ein permanenter Wandlungsprozess zu, den es mit allen Mitarbeitern zu kommunizieren gilt. Bei der Bearbeitung dieses Themas wird folgenderma en vorgegangen: Zunächst wird durch Definitionen zentraler Begriffe in das Thema eingeführt. Anschlie end sollen die Bedeutung der internen Kommunikation in der heutigen Zeit, ihre Ziele und Aufgaben sowie interne Kommunikationsma nahmen, -instrumente und -möglichkeiten dargestellt werden. Die Arbeit soll mit praktischen Beispielen der erfolgreichen internen Kommunikation der BASF AG ihr Ende finden.

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