Interne Unternehmenskommunikation. Wie werden Mitarbeiter am effektivsten erreicht?

Name: Interne Unternehmenskommunikation. Wie werden Mitarbeiter am effektivsten erreicht?
Brand: Atlantic Books
SKU: 9783346107176
Price: 2138.0 INR
Availability: InStock

by Laura Buonocore

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ISBN13: 9783346107176
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: February 25, 2020
Pages: 24
Original Price: USD 25.5
Language: German
Edition: 1. Auflage
Item Weight: 46 grams
BISAC Subject(s): Communication Studies

About The Book

Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Interpersonale Kommunikation, Note: 2,3, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: Gesellschaft und Wirtschaft sind gekennzeichnet von komplexen Zusammenhängen. Die interne Kommunikation unterstützt die Bewältigung der zunehmenden Anzahl von Informationen, Daten, Projekten und Prozessen. Durch verbesserte Informationen können schwierige Strukturen verständlich gemacht werden und dies kann letztendlich im Wettbewerb einen entscheidenden Unterschied zur Konkurrenz darstellen. Nur wenn ein gemeinsames Verständnis für ein Thema, ein Projekt oder eine Dienstleistung besteht, kann sich ein Unternehmen von seinen Mitbewerbern abheben und zusätzlich eine erfolgreiche Au enwirkung erzielen. Zudem fördern gezielte, dosierte und konzentrierte Informationen die Zufriedenheit der Mitarbeiter. Nur gut informierte Mitarbeiter sind zufrieden und tragen zum Unternehmenserfolg bei. Die Kommunikation ist daher in jedem Betrieb ein wichtiger Bestandteil der offenen sowie wertorientierten Unternehmenskultur. "Mit [...] Mitarbeitern effektiv zu kommunizieren ist längst zum kritischen Erfolgsfaktor geworden. Er muss ebenso funktionieren wie Qualität, Service, Kundenzufriedenheit, Rentabilität und Marktposition, wenn das Unternehmen im Wettbewerb bestehen will!" (Mast, 2000) Mitarbeiter und Führungskräfte kommunizieren Tag für Tag in unterschiedlichster Art und Weise mit diversen Anspruchsgruppen. Es werden dabei nicht nur Informationen vermittelt, die für die Firma und ihr Geschäftsfeld relevant sind, sondern es wird auch der kontinuierliche Dialog mit den Mitarbeitern und unter den Mitarbeitern gefördert. Viele Unternehmen haben die Wichtigkeit der internen Kommunikation erkannt und erarbeiten systematisch Optimierungen ihrer Kommunikationsinstrumente und -abläufe, um den internen Anspruchsgruppen die gesamten und spezifischen Leistungen nahezubringen. Dabei kommt die Frage auf, mit welchem Vorgehen od

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