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Internet Marketing: Foundations and Applications

by Carolyn F. Siegel
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Current price ₹4,751.00
Original price ₹6,786.00
Original price ₹6,786.00
Original price ₹6,786.00
(-30%)
₹4,751.00
Current price ₹4,751.00

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Book cover type: Hardcover
  • ISBN13: 9780618519996
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Houghton Mifflin
  • Publisher Imprint: Houghton M
  • Publication Date:
  • Pages: 448
  • Original Price: USD 74.36
  • Language: English
  • Edition: N/A
  • Item Weight: 817 grams
  • BISAC Subject(s): Marketing / Multilevel

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

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