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Internet Marketing: Integrating Online & Offline Strategies in a Digital Environment with MindTap

by Debra Zahay , Mary-Lou Roberts
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Current price ₹844.00
Original price ₹1,125.00
Original price ₹1,125.00
Original price ₹1,125.00
(-25%)
₹844.00
Current price ₹844.00

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Book cover type: Paperback
  • ISBN13: 9789355734570
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning India
  • Publisher Imprint: Cengage Learning India
  • Publication Date:
  • Pages: 576
  • Original Price: INR 1125.0
  • Language: English
  • Edition: 4th Edition
  • Item Weight: 549 grams
  • BISAC Subject(s): General

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

Debra Zahay

Debra Zahay is a full professor of marketing and director of the digital marketing and analytics master of science degree program at St. Edward’s University in Austin, Texas.

Mary Lou Roberts

Mary Lou Roberts was professor emeritus of management and marketing at the University of Massachusetts-Boston.

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