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Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

by Mei Wu , Peter Jakubowicz , Chengyu Cao
Save 17% Save 17%
Current price ₹17,831.00
Original price ₹21,398.00
Original price ₹21,398.00
Original price ₹21,398.00
(-17%)
₹17,831.00
Current price ₹17,831.00

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Book cover type: Hardcover
  • ISBN13: 9781466645783
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 326
  • Original Price: GBP 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1044 grams
  • BISAC Subject(s): Industries / Retailing

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

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