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Internet Resources and Services for International Marketing and Advertising: A Global Guide by James R. Coyle

Internet Resources and Services for International Marketing and Advertising: A Global Guide

by James R. Coyle
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Book cover type: Hardcover
  • ISBN13: 9781573564076
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Greenwood
  • Publisher Imprint: Greenwood
  • Publication Date:
  • Pages: 372
  • Original Price: GBP 70.0
  • Language: English
  • Edition: N/A
  • Item Weight: 767 grams
  • BISAC Subject(s): International / Marketing, Library & Information Science / General, and Internet / General

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.

Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.

Coyle, James R.: -

JAMES R. COYLE is Assistant Professor at the Zicklin School of Business at Baruch College, City University of New York, where he teaches Internet marketing and advertising campaigns. Coyle's research and publication interests are related to advertising processing, particularly how Web site design tools and principles affect consumer processing. His published research has appeared in the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Advertising Education, and Journal of Broadcasting and Electronic Media.

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