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Interpersonale Kommunikation in Gesundheitsforen: Soziale Einflussgrößen auf Umdenkprozesse by Pfleiderer, Alexandra

Interpersonale Kommunikation in Gesundheitsforen: Soziale Einflussgrößen auf Umdenkprozesse

by Alexandra Pfleiderer
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Book cover type: Paperback
  • ISBN13: 9783656615675
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 54
  • Original Price: USD 39.5
  • Language: German
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Communication Studies

Bachelorarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Interpersonale Kommunikation, Note: 1,7, Universität Augsburg (Institut für Medien, Wissen und Kommunikation (imwk)), Sprache: Deutsch, Abstract: Durch die vielen Möglichkeiten des Social Web hat sich die klassische Gesundheitskommunikation zu weiten Teilen ins Internet verlagert. Die Kommunikation online geht aber nicht wie in der massenmedialen Gesundheitskommunikation primär von Instituti-onen, Krankenkassen oder Unternehmen aus, die ein Interesse an der Kommunikation von Gesundheitsprävention und -förderung haben. Auf Ebene einer Laienkommunikation wenden sich Internetnutzer auf der Suche nach Unterstützung und Hilfe, zum Beispiel in einem Onlineforum, an andere Betroffene. Mit zunehmenden partizipativen Möglichkeiten tauschen sie Informationen, Erfahrungen und Empfehlungen untereinander aus. Das nahezu unbegrenzte Angebot sowie der zeit- und ortsunabhängige Zugriff auf Gesundheitsthemen subjektiven Interesses wurden erst durch das Internet ermöglicht. Die Zahl der Personen, die regelmä ig im Internet nach Gesundheitsinformationen suchen und sich dort mit anderen austauschen, steigt (Lausen, 2008, o.S.). Damit nimmt auch die Bedeutung interaktiver Onlineumgebungen zu. Onlineforen bieten gro es Potential für den Aufbau interpersonaler Beziehungen und damit auch für soziale Beeinflussung durch den interaktiven Austausch. Mit der zunehmenden Bedeutung des Internets für die Gesundheitskommunikation kommen auch viele Fragen auf. Im Rahmen der empirischen Untersuchung dieser Arbeit stehen folgende Forschungsfragen im Zentrum: Wie funktioniert die interpersonale Kommunikation in Gesundheitsforen und welche Auswirkungen hat die Forenkommunikation auf die persönliche Gesundheitskompetenz und auf gesundheitliche Entscheidungen? Welche sozialen Einflussgrö en führen zu Umdenkprozessen, so dass Forenteilnehmer ihr Denken oder ihre Einstellungen zu Gesundheitsthemen ändern oder sogar ihr Verhalten umste

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