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Interpreting Audiences: The Ethnography of Media Consumption by Shaun Moores

Interpreting Audiences: The Ethnography of Media Consumption

by Shaun Moores
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Book cover type: Paperback
  • ISBN13: 9780803984479
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications UK
  • Publisher Imprint: Sage Publications UK
  • Publication Date:
  • Pages: 208
  • Original Price: USD 102.0
  • Language: English
  • Edition: N/A
  • Item Weight: 241 grams
  • BISAC Subject(s): Media Studies

In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

Moores, Shaun: - Shaun Moores is Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh. He has published several articles and papers on audiences, and was one of the contributors to Culture and Power: A Media, Culture & Society Reader.

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