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Intersections of Niche Tourism and Marketing by Bruno Barbosa Sousa

Intersections of Niche Tourism and Marketing

by Bruno Barbosa Sousa , Vasco Ribeiro Santos
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Book cover type: Hardcover
  • ISBN13: 9798369384176
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 500
  • Original Price: GBP 247.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1615 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward more personalized and focused travel experiences reshapes how destinations and services are marketed to potential tourists. From eco-tourism and adventure travel to cultural, wellness, and culinary tourism, the intersections of niche tourism and marketing have created new opportunities for both travelers and businesses. By leveraging targeted marketing strategies, destinations can attract specific audiences while offering tailored experiences that resonate with their interests. Further research into how the convergence of niche tourism and innovative marketing techniques has reshaped the tourism landscape may provide insights into the growing demand for specialized travel experience and the strategies that drive their success. Intersections of Niche Tourism and Marketing explores the use of marketing and consumer science in niche tourism practices. It examines the potential of marketing technology, data science, and destination services, to attract niche tourists and increase interest and revenue in specific regions. This book covers topics such as digital marketing, sustainable development, and consumer behavior, and is a useful resource for business owners, marketers, tourism professionals, academicians, and researchers.

Sousa, Bruno Barbosa: - "Bruno Sousa is an Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR - Center for Tourism Research, Development and Innovation and UNIAG research member. He's teaching fields include marketing and strategy. His research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others."

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