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Introducing Fashion Theory: From Androgyny to Zeitgeist by Andrew Reilly

Introducing Fashion Theory: From Androgyny to Zeitgeist

by Andrew Reilly
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Book cover type: Paperback
  • ISBN13: 9781350091917
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Visual Arts
  • Publisher Imprint: Bloomsbury Visual Arts
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 23.99
  • Language: English
  • Edition: N/A
  • Item Weight: 264 grams
  • BISAC Subject(s): Fashion & Accessories and Industries / Fashion & Textile Industry

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.

This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.

- Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity

- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption

- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Reilly, Andrew: - Andrew Reilly, PhD, is a Professor of Fashion Design and Merchandising at University of Hawai`i, Manoa.

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