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Introduction To Business by Gitman, Lawrence J.

Introduction To Business

by Lawrence J. Gitman , Carl McDaniel , Amit Shah
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Book cover type: Paperback
  • ISBN13: 9781680922851
  • Binding: Paperback
  • Subject: N/A
  • Publisher: 12th Media Services
  • Publisher Imprint: 12th Media Services
  • Publication Date:
  • Pages: 744
  • Original Price: USD 32.63
  • Language: English
  • Edition: N/A
  • Item Weight: 1692 grams
  • BISAC Subject(s): Accounting / Managerial

The text and images in this book are in grayscale. A hardback color version is available. Search for ISBN 9781680922868.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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