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Introduction to Business (paperback, b&w)

by Lawrence J. Gitman , Carl McDaniel , Amit Shah
Save 17% Save 17%
Current price ₹3,610.00
Original price ₹4,332.00
Original price ₹4,332.00
Original price ₹4,332.00
(-17%)
₹3,610.00
Current price ₹3,610.00

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Book cover type: Paperback
  • ISBN13: 9781998109302
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 742
  • Original Price: USD 34.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1688 grams
  • BISAC Subject(s): Business Ethics

Black & white print.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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