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Introduction to E-Business

by Colin Combe
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Current price ₹4,661.00
Original price ₹7,768.00
Original price ₹7,768.00
Original price ₹7,768.00
(-40%)
₹4,661.00
Current price ₹4,661.00

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Book cover type: Paperback
  • ISBN13: 9780750667319
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 446
  • Original Price: GBP 61.99
  • Language: English
  • Edition: N/A
  • Item Weight: 858 grams
  • BISAC Subject(s): E-Commerce / General

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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