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Introduction to Strategic Management, Operations and Logistics

by João Catarino
Save 14% Save 14%
Current price ₹4,485.00
Original price ₹5,233.00
Original price ₹5,233.00
Original price ₹5,233.00
(-14%)
₹4,485.00
Current price ₹4,485.00

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Book cover type: Paperback
  • ISBN13: 9780359127535
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 134
  • Original Price: GBP 40.25
  • Language: English
  • Edition: N/A
  • Item Weight: 254 grams
  • BISAC Subject(s): General

This book is intended for those who are conducting their first systematic study of strategic management. In addition to the introductory concepts in management, the book focuses on the classic concepts of strategy. The text also addresses strategy from a more global perspective, introducing other topics that give a more comprehensive understanding of the firm and that are extremely relevant to strategy, namely marketing, management accounting, operations management and logistics management.

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