This comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism and Travel Management who aspire to be successful tourism professionals.
Written in an accessible style and offering clear and pragmatic guidance, Tour Leadership and Management is the outcome of the authors’ academic experience coupled with their interaction with numerous professionals and stakeholders from the tourism and hospitality industry. This unique textbook covers a wide array of tasks, responsibilities and practices of tour leadership using industry-related examples, varied case studies and numerous interactive illustrations. The book’s practice-oriented approach and dedicated focus on the techniques of tour management makes it an essential training tool that fills the existing content gap. It will benefit everyone who hopes to master the art of tour leadership and management and take it up as a profession.
Key Features :
· Collection of several real-time caselets exemplifying situations that professional tour managers face during their day-to-day functioning
· Practical orientation with Indian examples, hands-on exercises and industry insights
· Extensive illustrations for an interesting and engaging read
Shailja Sharma, is a renowned academic and industry expert in tourism and travel management with over 19 years of experience. She holds a BBA in Management, an MBA in Marketing, an MTM Degree and a Ph.D. focusing on tour guiding. As an Assistant Professor at IITTM, Noida, she has educated over 5,000 students. Certified by the World Federation of Tourist Guide Association, London, Dr. Sharma has trained over 3,000 tour guides and designed more than 50 specialized programs. Her notable works include Introduction to Tourism (2021, Sage India), Tour Leadership and Management (2018, SAGE), A Textbook of Travel and Tourism for Class IX (2014, Goyal Brothers Prakashan) and her Ph.D. thesis on tour guiding, published as a book.
Nimit Chowdhary, BE (Mech.), MBA, PhD, is a Professor and Head of the Department of Tourism and Hospitality Management at Jamia Millia Islamia with over 31 years of experience. He has held academic positions at institutions such as Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico, Shaoxing University, China, Mizoram University, Maharshi Dayanand Saraswati University, Ajmer, and had been associated with Indian Institute of Management, Indore, EDIII, Ahmedabad, University of Gotland, Sweden and University of Girona, Spain. Dr. Chowdhary has authored 23 books, edited 8, published 350+ research papers and trained over 2,500 guides. He has received prestigious awards, including the AICTE Career Award and TV Singh Award for Excellence in Tourism Research.
